關(guān)于我們
電話營銷需要運用換位思考
作者：admin 來源：本站 發(fā)布時間：2017-06-07 10:50:00
電話營銷的作用
The role of telemarketing
，為生產(chǎn)者、商家與消費者精準(zhǔn)溝通提供了可能。企業(yè)利用自己掌握的消費者個人資料信息，不定時使用電話、短信息或其他手段告知消費者企業(yè)生產(chǎn)的產(chǎn)品或提供的服務(wù)等有關(guān)信息，對消費者實施“精確打擊”期望消費者會產(chǎn)生購買行為。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
第三，能為企業(yè)帶來巨大收益。一方面，電話營銷可以使企業(yè)營業(yè)額增加;另一方面，電話營銷可減少營銷人員在銷售活動中直接與客戶接觸，從而有效降低銷售活動的成本。這樣一增一降的變化使企業(yè)獲得巨大的收益回報。
Third, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
電話營銷存在的問題
Problems with telemarketing
1、干擾消費者正常的生活工作秩序
1, interfere with the normal life and work order of consumers
市場競爭的加劇使一些企業(yè)不能以一種正常心態(tài)面對消費者，于是企業(yè)為了自身獲利，不顧消費者利益，不分時間、地點，周而復(fù)始頻繁向消費者傳遞信息，以致于影響到消費者個人的工作和生活。有企業(yè)在消費者的休息時間、學(xué)習(xí)時間、會議中等任何時候，任何場所突然來電或信息，嚴重干擾消費者正常工作生活秩序。
The market competition makes some enterprises can not be a normal state of mind to face the consumer, so the enterprises for their own profit, ignoring the interests of consumers, regardless of time and place, and frequently transmit information to consumers, so that consumers' personal work and life to influence. There are enterprises in the consumer's rest time, learning time, meetings at any time, any place suddenly call or information, seriously disturbing the normal work and life order of consumers.
2、電話營銷有時會失效
2, telemarketing sometimes fails
由于商家發(fā)的信息或打的電話不分時段和場合，嚴重影響消費者的學(xué)習(xí)和生活，因而許多消費者每次都不會閱讀短信息，而直接把它當(dāng)垃圾信息刪除，對一些推銷產(chǎn)品的來電，也毫不留情地一口回絕。這直接導(dǎo)致手機廣告信息閱讀率偏低和電話推銷拒絕率偏高現(xiàn)象的出現(xiàn)。
Because the information businesses or phone regardless of time and place, seriously affect the consumer's learning and life, so many consumers each will read short message, and regard it as a waste of information deleted, for some sales calls, mercilessly rebuffed. This leads to the low reading rate of mobile advertising information and the phenomenon of high refusal rate of telemarketing.
您如果對我們的產(chǎn)品感興趣或者有任何的疑問，您可以直接給我們留言或直接與我們聯(lián)絡(luò)，我們將在收到您的信息后，會時間及時與您聯(lián)絡(luò)。
If you are interested in our products or have any questions, you can either leave us a message or contact us directly. We will contact you in the first time after receiving your information.
The role of telemarketing
，為生產(chǎn)者、商家與消費者精準(zhǔn)溝通提供了可能。企業(yè)利用自己掌握的消費者個人資料信息，不定時使用電話、短信息或其他手段告知消費者企業(yè)生產(chǎn)的產(chǎn)品或提供的服務(wù)等有關(guān)信息，對消費者實施“精確打擊”期望消費者會產(chǎn)生購買行為。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
第二，為產(chǎn)品及服務(wù)的銷售提供了一種新途徑。從企業(yè)市場營銷角度來講，這種營銷方式為產(chǎn)品及服務(wù)的銷售提供了一種新途徑，就其為企業(yè)創(chuàng)造營銷效益方面而言，“電話營銷”這種營銷方式無疑以其“低成本，高回報”特點在企業(yè)市場營銷活動中占有一席之地，同時也為發(fā)展、維護生產(chǎn)者與消費者之間的良好關(guān)系提供了便利。因而很多企業(yè)都比較熱衷于使用這種營銷方式，以期為自身創(chuàng)造更多利益。
第三，能為企業(yè)帶來巨大收益。一方面，電話營銷可以使企業(yè)營業(yè)額增加;另一方面，電話營銷可減少營銷人員在銷售活動中直接與客戶接觸，從而有效降低銷售活動的成本。這樣一增一降的變化使企業(yè)獲得巨大的收益回報。
Third, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
電話營銷存在的問題
Problems with telemarketing
1、干擾消費者正常的生活工作秩序
1, interfere with the normal life and work order of consumers
市場競爭的加劇使一些企業(yè)不能以一種正常心態(tài)面對消費者，于是企業(yè)為了自身獲利，不顧消費者利益，不分時間、地點，周而復(fù)始頻繁向消費者傳遞信息，以致于影響到消費者個人的工作和生活。有企業(yè)在消費者的休息時間、學(xué)習(xí)時間、會議中等任何時候，任何場所突然來電或信息，嚴重干擾消費者正常工作生活秩序。
The market competition makes some enterprises can not be a normal state of mind to face the consumer, so the enterprises for their own profit, ignoring the interests of consumers, regardless of time and place, and frequently transmit information to consumers, so that consumers' personal work and life to influence. There are enterprises in the consumer's rest time, learning time, meetings at any time, any place suddenly call or information, seriously disturbing the normal work and life order of consumers.
2、電話營銷有時會失效
2, telemarketing sometimes fails
由于商家發(fā)的信息或打的電話不分時段和場合，嚴重影響消費者的學(xué)習(xí)和生活，因而許多消費者每次都不會閱讀短信息，而直接把它當(dāng)垃圾信息刪除，對一些推銷產(chǎn)品的來電，也毫不留情地一口回絕。這直接導(dǎo)致手機廣告信息閱讀率偏低和電話推銷拒絕率偏高現(xiàn)象的出現(xiàn)。
Because the information businesses or phone regardless of time and place, seriously affect the consumer's learning and life, so many consumers each will read short message, and regard it as a waste of information deleted, for some sales calls, mercilessly rebuffed. This leads to the low reading rate of mobile advertising information and the phenomenon of high refusal rate of telemarketing.
您如果對我們的產(chǎn)品感興趣或者有任何的疑問，您可以直接給我們留言或直接與我們聯(lián)絡(luò)，我們將在收到您的信息后，會時間及時與您聯(lián)絡(luò)。
If you are interested in our products or have any questions, you can either leave us a message or contact us directly. We will contact you in the first time after receiving your information.
